The Brand

Sama Sama was founded by Kimberly Lardner-Burke in early 2019. The name was inspired whilst she was backpacking through Indonesia, and the locals would use the phrase 'Sama Sama' as a loving sentiment in conversation as a way to wish you well, or offer you a friendly, warm and welcoming gesture.
I, Kimberly, am most inspired as a creative designing with a conscious conversation in mind..
― What makes up my garment?
― Is it bio-degradable and recyclable?
― Who makes my garment?
― Are they being treated well, paid fairly and taken care of?
― Will my garment last me a good few years? Is it long-wearing or will it only last me one season?
Lets continue to design a future which gives back. Style for me is noticing, looking up. It's feeling, it's dreaming, it's shaping our world around us, everyday.
The studio is based in Cape Town, and the brand was dreamt up with a clear objective, to offer sophisticated, transeasonal designs which celebrates elegant inclusivity. Most notably, the Classic Dungarees which hero a seasonless and comfortable gendered staple, for any wardrobe.

The Ethos

Whilst slowing the fashion cycle through working with local craftsmanship and solely sustainably sourced natural base cloths, Sama Sama has established itself as a credible eco-friendly fashion brand with integrity towards a more conscious future.

“Sama Sama hopes to inspire good feelings within you, through the act of getting dressed, whilst igniting an innermost creative expression, it is non-judgemental and welcoming.”

The Vision

We are big believers in collaboration, looking to local artists, photographers and fellow designers, to create unique designs of a shared vision and ethos. We want you as the consumer to feel excited about wearing a Sama Sama piece, with its versatile and user-friendly nature in good quality natural fabrics and knits, that last forever and just get better with age.

“Consciously designed clothing, to allow movement, unrestricted and with compassion for your body.”

& Looking Ahead

You're Welcome Studios.. T/A Sama Sama, is ambitious to renown and establish itself globally, with ever growing dreams to open a homeware range under the house hold name, You're Welcome Studios.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

― Maya Angelou